Bronze Pollie Award. This spot was produced for the Humane Society Legislative Fund as part of an IE to defeat Rep. Joe Knollenberg (MI-9) and help elect Gary Peters. The use of stark black and white photos enhances the power of the message.
What People Are Saying
This is the first ad in a month that seems to have broken through. The ad seems to strike a cord with voters.
Muhlenberg College Institute of Public Opinion
Of all the ads in this presidential campaign, on of the most successful may have been one of the least remarked upon.